The spark
Aubrey started at a vibe-coding event with a group of dads from my daughter's school.
About Aubrey
Hi, I'm Ke. I built Aubrey for everyday people.
I'm the founder of Aubrey. I live in San Francisco with my wife and daughter, and I'm building Aubrey because personal AI agents should not belong only to the technical few.
KeFounder of Aubrey
Origin story
The moment Aubrey became obvious
The wall
The agent demos made sense immediately. The server setup, API keys, model choices, and tool configuration did not.
The bet
Powerful agentic AI should be available to the people managing real life, not only to people comfortable in a terminal.
Aubrey started at a vibe-coding event I attended with a group of dads from my daughter's school. I showed them what agentic tools like OpenClaw and Hermes could do: handle workflows, run tasks, use skills, remember context, and start to act less like a chatbot and more like a real assistant.
People were genuinely excited. They immediately understood the potential: an AI agent that could help with family logistics, email, schedules, research, reminders, planning, and all the small digital chores that pile up in everyday life.
But then came the setup. For the few technical people in the room, spinning up a server, configuring API keys, choosing model providers, setting up tools, and debugging an environment was manageable. For everyone else, it was a wall.
The questions came quickly. What is a virtual server? Which model provider should I use? Where do API keys go? Why does the agent need a terminal? Why does it take hours just to get started?
That moment stuck with me. We are entering the AI agent era, but the most powerful tools are still built for developers, hobbyists, and people comfortable living in command lines and cloud dashboards. The people who could benefit the most from an everyday AI assistant are often locked out by the setup.
That is why I built Aubrey: a zero-setup personal AI agent for everyday people. No servers, no API keys, no model configuration, no complicated installation. Aubrey brings the useful parts into a managed product: email, calendar, memory, scheduled tasks, and controlled tools for everyday workflows.
AI agents should help busy parents, families, small teams, and non-technical professionals manage real life, not ask them to become cloud infrastructure experts first.
Zero setup matters
The best assistant is the one people can actually start using. Aubrey removes servers, API keys, and model configuration from the first experience.
Everyday work counts
Family logistics, emails, schedules, planning, reminders, and small digital chores are real work. They deserve better tools.
Power needs guardrails
Aubrey is built as a hosted product with controlled tools, durable context, tenant isolation, and safety boundaries instead of exposed local machines.
Personal AI should be usable from day one
Aubrey is built so anyone can have an assistant that helps with the real work of everyday life: inboxes, calendars, reminders, planning, coordination, and follow-through.
Start with Aubrey